Monthly Archives: June 2015

Episode 22 – Eliot Harper and ExactTarget Journey Builder

In this episode of Code Coverage we talk to Eliot Harper (@eliotharper), CTO at Digital Logic, a Marketing Services company based in Melbourne, Australia. Eliot describes himself as a customer journey practitioner and is author of Journey Builder Developer’s Guide http://amzn.to/1a9gWNo; an in-depth book on customer journey integration with Salesforce Marketing Cloud.
Eliot orientates us to Journey Builder development, covering:
* A brief orientation to Salesforce Marketing Cloud
* The Customer Journey Revolution
* Journey Builder
* Customer Journey Applications
* Interaction Components
* Workflow Document Format (WDF)
* Custom Activities